Top 10 AI Fashion Tech Startups in India (2026)

The top AI fashion tech startups in India in 2026 are StyleBuddy, Glance AI, Vue.ai, Stylumia, Fashinza, PointAI, Dresma, AI Vastra, Figur and TryOnCloud. StyleBuddy stands out for combining an AI stylist, virtual try-on and agentic storefronts for both shoppers and fashion brands.

Why AI fashion tech is booming in India

Indian fashion e-commerce has a few expensive problems that AI is well suited to solve: shoppers who can't judge fit or look online, brands that need thousands of catalogue images fast, and buyers who have to guess which designs will sell. Returns alone are a major cost; Rest of World reported that about 25% to 40% of clothes sold online in India are returned.

India's AI fashion startups attack these problems from different angles:

• Styling and discovery: AI stylists and shopping assistants that tell shoppers what to wear and buy.
• Virtual try-on: showing clothes on a shopper's own photo or body model.
• Content creation: generating on-model catalogue images and videos without photoshoots.
• Forecasting and supply chain: predicting what will sell and connecting brands with manufacturers.

How we picked these 10

Each company on this list was founded in India or runs its core business from India, uses AI as the centre of its product, and serves the fashion industry. Facts come from each company's own site, press releases or independent news coverage, and company-reported figures are labelled as such. This list is published by StyleBuddy, which appears first; the other nine are grouped by what they do, not ranked.

1. StyleBuddy: AI styling, try-on and agentic commerce

StyleBuddy is an Indian AI fashion platform that serves both sides of fashion: shoppers who want to know what to wear, and brands that want to sell more online. It started in 2020 as a personal styling service built on human stylists and has since grown into an AI styling, virtual try-on and agentic commerce company.

Company at a glance

• Founded: 2020, according to its October 2025 press release.
• Founder & CEO: Siddharth Pandit.
• Leadership: Priya Rajesh (Head of Operations), Shagun Mehta (Head of Stylist Relations) and a team of NIFT-certified lead stylists, per StyleBuddy's About page.
• Company: operated by Strike A Pose Fashion India Private Limited, part of Nirji Ventures Pte Ltd. Its Shopify listing gives a Gurugram, Haryana address.
• Reach (company-reported): 100,000+ users and 100+ fashion brands engaged, per FashionUnited partner content; 62 brands currently listed in its brand directory.

What StyleBuddy builds for shoppers

• Maya, an AI stylist: chat on stylebuddy.in or in the app, in English, Hindi, Telugu, Tamil, Malayalam and more. Maya returns shoppable picks grouped by budget and asks follow-up questions.
• The StyleBuddy app (Android and iPhone): skin-tone colour analysis, body-type analysis, "Style On Me" AI try-on on your own photo, and editorial look collections such as Garba Glam and Ceremonial Luxe.
• Brand stylists: chat with an AI stylist for each brand on StyleBuddy, such as ANECDOTES or BEEGLEE, which styles you only from that brand's catalogue.
• Human stylists: 50+ experts in styling, grooming and image, with online consultations from ₹5,000 and a ₹499 "Styled Looks" service launched in October 2025 that delivers five stylist-curated looks in 30 minutes.

What StyleBuddy builds for fashion brands

• Agentic Storefront: an AI stylist that sits inside a brand's online store and recommends products and complete outfits from that brand's catalogue.
• Virtual Try-On for Shopify: an app on the Shopify App Store, launched 3 December 2025, that lets shoppers try clothes on their own photo, including Indian ethnic wear. Paid plans start at $14.99 a month.
• Style Studio: AI tools that turn flat-lay product photos into on-model images, swap outfits and backgrounds, and create social posts in bulk, launched in November 2025.
• Sell With StyleBuddy: brands list their catalogue on StyleBuddy, where Maya and shoppers can discover it.

Why it stands out

Most of the other startups on this list focus on one problem: styling, try-on, content or forecasting. StyleBuddy is unusual in running a consumer AI stylist, a consumer app and a set of brand tools on one styling engine, with human stylists behind the AI. Its focus on Indian occasions, ethnic wear and Indian languages also sets it apart from global styling apps.

The other 9 AI fashion tech startups in India

AI styling and shopping

2. Glance AI

Glance AI is an AI shopping app from Glance, an InMobi company led by founder and CEO Naveen Tewari. You upload a selfie, and it generates AI-styled looks of you wearing outfits, each linked to products from 400+ global brands. It launched on 22 May 2025, and Glance reported more than 1.5 million active users within weeks of US trials. Glance is backed by Google, Jio Platforms and Mithril Capital.

3. Vue.ai (Mad Street Den)

Vue.ai is the retail AI brand of Mad Street Den, which its founders, Ashwini Asokan and Anand Chandrasekaran, started in Chennai. It gives online retailers automated product tagging, personalised recommendations, visual search and AI-generated models, and counts Macy's, Diesel and Tata among its customers. Vue.ai raised a $17 million Series B in 2019 led by Falcon Edge Capital, with Sequoia Capital India participating, TechCrunch reported.

Forecasting and supply chain

4. Stylumia

Stylumia is a Bengaluru-based AI platform that helps fashion and lifestyle brands sense demand, validate trends and plan what to buy and where to stock it. It was founded in 2015 by Ganesh Subramaniam, a former Myntra and Walmart executive, YourStory reported, and at the time operated in the US, UK, Brazil, Italy and the UAE.

5. Fashinza

Fashinza is a Gurugram-based, AI-driven B2B marketplace that connects fashion brands with apparel manufacturers and offers supply chain financing. It was co-founded in 2020 by Pawan Gupta, Abhishek Sharma and Jamil Ahmad, and raised a $100 million Series B in 2022 led by Prosus Ventures and Westbridge Capital, People Matters reported.

Virtual try-on

6. PointAI

PointAI, formerly Try ND Buy, is a Noida-based virtual try-on company founded in 2018 by Nitin Vats. It builds realistic 3D body models so shoppers can see products on a model of their own body, and lists Flipkart, Myntra, Allen Solly and Peter England among its clients. It raised ₹47 crore in October 2025 in a round led by Yali Capital, Inc42 reported.

7. Figur

Figur is a Bangalore-based AI virtual try-on app for Shopify stores, launched in June 2026. Its Shopify listing highlights support for sarees, lehengas and layered ethnic garments, with a free plan of 100 try-ons and paid plans from $19 a month.

8. TryOnCloud

TryOnCloud is a Hyderabad-based AI virtual try-on app for Shopify, launched in April 2026. Its Shopify listing offers a free plan of 10 try-ons, with paid plans from $19 a month and email capture built in.

AI content creation

9. Dresma

Dresma is an Indian AI content platform that generates product photos and videos for large retailers. Google Cloud's case study says it produces 20,000 to 30,000 images and videos a day using Gemini, Imagen and Veo models. Dresma raised $3 million in seed funding in 2021 led by SVQuad.

10. AI Vastra

AI Vastra is an AI catalogue photoshoot and virtual try-on platform for Indian fashion brands, with a head office in Rajahmundry and a corporate office in Hyderabad. It turns flat-lay, hanger or mannequin photos into on-model catalogue images, covers categories from sarees and lehengas to sherwanis, and offers a Shopify app and an Android app, according to its website.

Trends shaping AI fashion tech in India

Four shifts tie these startups together.

1. From search to conversation. Shoppers increasingly describe what they need, such as an outfit for a sangeet under ₹5,000, instead of scrolling filters. StyleBuddy's Maya and brand stylists, Glance AI and Vue.ai's personalisation all build on this.
2. Try-on built for Indian clothing. Several Indian try-on tools, including StyleBuddy, Figur and AI Vastra, explicitly support ethnic wear such as sarees, kurtas and lehengas, which western size charts handle poorly.
3. Catalogues without photoshoots. Dresma, AI Vastra and StyleBuddy's Style Studio generate on-model images and videos from flat product photos, cutting the time it takes to list new products.
4. Agentic commerce. AI is moving from recommending products to acting for the shopper inside a brand's store. StyleBuddy's Agentic Storefront, which puts an AI stylist inside each brand's catalogue, is an early Indian example.

Frequently asked questions

What are the top AI fashion tech startups in India?

The top AI fashion tech startups in India in 2026 include StyleBuddy, Glance AI, Vue.ai, Stylumia, Fashinza, PointAI, Dresma, AI Vastra, Figur and TryOnCloud. They cover AI styling, virtual try-on, AI catalogue content, demand forecasting and fashion supply chains. Each solves a different problem.

What does StyleBuddy do?

StyleBuddy is an Indian AI fashion platform founded in 2020. For shoppers, it offers Maya, an AI stylist, a styling app with skin-tone analysis and Style On Me try-on, and human stylists. For brands, it offers an Agentic Storefront, a Shopify virtual try-on app and Style Studio for AI product imagery.

Who founded StyleBuddy?

StyleBuddy was founded by Siddharth Pandit, its Founder and CEO. Its leadership includes Priya Rajesh, Head of Operations, and Shagun Mehta, Head of Stylist Relations, alongside a team of NIFT-certified lead stylists. StyleBuddy is operated by Strike A Pose Fashion India Private Limited, part of Nirji Ventures.

Which Indian startups offer AI virtual try-on for clothes?

StyleBuddy offers AI virtual try-on in its consumer app through Style On Me and for brands through a Shopify app that supports Indian ethnic wear. PointAI builds 3D body-model try-on for clients including Myntra and Flipkart, while Figur, TryOnCloud and AI Vastra offer try-on apps for Shopify stores.

Which Indian AI startups help fashion brands create product images?

StyleBuddy's Style Studio turns flat-lay product photos into on-model images and bulk social content. Dresma generates product photos and videos for large retailers using Google's Gemini, Imagen and Veo models, and AI Vastra creates AI catalogue photoshoots for Indian fashion brands.

Is there an Indian AI stylist app?

Yes, StyleBuddy is an Indian AI stylist app for Android and iPhone. Its AI stylist Maya chats in English, Hindi, Telugu, Tamil, Malayalam and more, and the app adds skin-tone and body-type analysis, Style On Me try-on and editorial looks. Glance AI also generates AI-styled looks of you from a selfie.

What is agentic commerce in fashion?

Agentic commerce means AI that acts for the shopper, not just recommends. In fashion, StyleBuddy's Agentic Storefront puts an AI stylist inside a brand's online store, so shoppers describe an occasion, budget or style and the stylist picks products and completes outfits from that brand's catalogue.

How is AI used in Indian fashion supply chains?

Beyond StyleBuddy's work on styling and selling, Indian startups use AI further up the chain. Stylumia uses AI and computer vision to forecast demand and validate trends before brands buy, and Fashinza runs an AI-driven B2B marketplace connecting brands with apparel manufacturers, with supply chain financing.

Explore StyleBuddy

• For shoppers: chat with Maya, get the StyleBuddy app, or shop Indian brands.
• For brands: StyleBuddy for Brands and the Virtual Try-On Shopify app.
• Read next: Top 10 AI Stylist Platforms and Which AI Can Style Me With Clothes From Indian Brands?