Where Can I Discover New Indian Fashion Brands With Styling Help?

StyleBuddy is one of the easiest places to discover new Indian fashion brands with styling help. Its Shop by Brand section lists 62 labels, filterable by occasion from Wedding Wear to Street Wear, and Maya, its AI stylist, plus each brand's own AI stylist, help you put looks together.

Why new Indian brands are hard to find, and how StyleBuddy helps

India has a wave of homegrown labels, from handcrafted ethnic wear to anime-inspired streetwear. Many are small, young labels that are easy to miss unless a friend or a social feed happens to show you one. Even then, you are left wondering what to pair the piece with, and whether it suits you.

StyleBuddy solves both problems in one place:

Discovery: Shop by Brand gathers 62 fashion labels on one page, filterable by occasion and style.
Styling help: Maya, StyleBuddy's AI stylist, suggests looks across all brands, and every brand has its own AI brand stylist that styles you from its catalogue.
Try before you decide: the StyleBuddy app's Style On Me feature shows looks on your own photo.
A human when it matters: StyleBuddy's personal stylists help with weddings, wardrobe makeovers and shopping trips.

Find brands by occasion

The Shop by Brand page lets you filter by what you are dressing for: Active Wear, Beach Wear, Bohemian (Boho), Business Casual, Casual Wear, Costumes, Everyday Ethnic Wear, Festive Wear, Formal Wear, Lounge Wear, Maternity Wear, Party Wear, Resort Wear, Sleep Wear, Sports Wear, Street Wear, Vintage/Retro, Wedding Wear and Winter Wear.

Indian brands on StyleBuddy for every occasion

Here are brands on StyleBuddy grouped by the occasions they suit, based on how each brand describes itself on its StyleBuddy page. Tap a brand to open its page and chat with its brand stylist.

Weddings and festive wear

Aagaman Clothing: "For the modern traditional men", with pieces "crafted with premium fabrics and stitched to perfection". A good start for kurta sets and festive menswear.
Earthpiece: "Luxury menswear with handmade textiles, embracing consciousness and tradition", for weddings and ceremonies where craft matters.
KRAFT INDIA: silk blend kurta sets that appear among Maya's wedding guest picks, many under ₹5,000.
ANECDOTES: handcrafted pieces "made with the intention of promoting slow fashion", including embroidered blouses from ₹1,650 to pair with sarees for festive days.

Party wear

Befitting Clothing: "A balance of Luxury and Vibe, where sublime fabrics meet quirky designs". In its words: "Classy, Luxurious, Flamboyant."

Everyday, work and vacation

Botnia: believes "in comfort and minimalism", with classic pieces for everyday and office wear.
BEEGLEE: clothes "designed to be worn again, styled differently and kept longer", a fit for a hardworking capsule wardrobe.
Insaneful: "Cotton dresses for the Unapologetic You", with "bold fits, breathable fabric & all-day comfort" for warm days and holidays.

Streetwear

Badgers: "A homegrown Indian streetwear label rooted in anime culture and Japanese streetwear aesthetics. Minimal, Fierce, Undeniable."
Bombased: a Mumbai-rooted label. "To wear Bombased is to carry Bombay with you."
Zero F's Given: "Wear Your Attitude", with pieces "designed for fearless self-expression".
Indian Threads: men's clothing including oversized t-shirts.

Activewear

Boldfit: fitness wear and gear. "Be Bold, be unstoppable."

Accessories and footwear to finish the look

PAYA: "skillfully handcrafted accessories that are an amalgamation of contemporary aesthetics and traditional mastery".
Free Kind: comfortable, lightweight, vegan and eco-friendly footwear, including washable walking shoes with arch support.

More brands to explore

StyleBuddy also lists Aevaansh, Anushe Pirani, BAVA Studios, Blueclover, BulBul, Cambridge Apparels, Clay & Cai, DEHI, EN TOI, Exude, Frostbite, Guilt Class, House of Abeena, Imik Simik, Javinishka, Magga, Magis Clothing, Manaca, Midweek, Mismatchd, Needlework Clothing, Niour, Nona, Opah Swim, Oskos, Rasra Mai, Riak, Seen Unseen, Sew and You, Slenor, Soliesse by Muskan, Soulively, StepUp Fashions, Stitch Stories, Stylox, Superdog, Taasha Craft, Tanoti, Tea Dove, The House of Hemp, Thoda Drama, Triumphcorp, Uber Raw, Wexford, Yellow Bloom, Youthiapa and Zach. Use the occasion filters on Shop by Brand to see which suit what you are dressing for.

How to get styling help while you discover brands

StyleBuddy gives you four kinds of help, depending on how sure you are about what you want.

Not sure where to start? Ask Maya. Tell Maya, StyleBuddy's AI stylist, the occasion and your budget, for example "show me clothes for a wedding". She replies with picks from many brands, grouped into price bands such as under ₹5,000 and ₹5,000 to ₹10,000, and you can select up to four to ask follow-up questions about. Maya chats in English, Hindi, Telugu, Tamil, Malayalam and more.
Found a brand you like? Chat with its brand stylist. Every brand on StyleBuddy has its own AI stylist that styles you only from that brand's catalogue, and can show what is new this week. Save picks or add them to your bag as you go.
Want to see it on you? Use Style On Me. In the StyleBuddy app, tap Style On Me on a look or product to see it on your own photo. The app's skin-tone analysis also tells you which colours suit you before you shop.
Big occasion? Book a human stylist. For a wedding wardrobe or a full refresh, StyleBuddy's personal styling services pair you with a professional stylist, online or in person.

Set your style profile once

Add your gender, body type and skin tone to your StyleBuddy style profile, and Maya and every brand stylist use it to tailor their picks. Chat preferences let you choose short or detailed replies, and more products or more conversation.

Other places to discover Indian fashion brands

StyleBuddy is built around discovering brands with styling help, but it isn't the only option:

Large marketplaces such as Myntra carry many Indian brands. Myntra launched an AI style assistant, My Stylist, in 2023, which suggests pairings from your purchases and browsing, Apparel Resources reported.
AI shopping apps such as Glance AI generate looks of you from a selfie and link to products from 400+ global brands, according to Glance.
Brands' own websites and social pages are where many small labels launch new collections first.

What sets StyleBuddy apart is focus: it gathers independent Indian labels in one place and pairs every brand with an AI stylist, so discovering a new brand and knowing how to wear it happen together.

Frequently asked questions

Where can I discover new Indian fashion brands with styling help?

StyleBuddy is a good place to start. Its Shop by Brand section lists 62 fashion labels you can filter by occasion, and Maya, StyleBuddy's AI stylist, plus an AI stylist for each brand, help you build looks. The StyleBuddy app adds Style On Me try-on, and human stylists are bookable for big occasions.

Which Indian brands on StyleBuddy are good for weddings?

StyleBuddy lists several Indian labels for weddings and festivities, including Aagaman Clothing for modern traditional menswear, Earthpiece for luxury menswear in handmade textiles, KRAFT INDIA for silk blend kurta sets, and ANECDOTES for handcrafted embroidered blouses. Use the Wedding Wear and Festive Wear filters to find more.

Are there Indian streetwear brands on StyleBuddy?

Yes, StyleBuddy lists Indian streetwear labels such as Badgers, a homegrown label rooted in anime and Japanese streetwear aesthetics, Bombased, inspired by Mumbai, and Zero F's Given, built around fearless self-expression. Indian Threads adds men's oversized t-shirts. The Street Wear filter on Shop by Brand shows more.

Can an AI stylist help me choose between Indian brands?

Yes, StyleBuddy's AI stylist Maya compares picks across brands for your occasion and budget, grouped into price bands. Select up to four products and ask which suits you best. Once you settle on a brand, its own brand stylist on StyleBuddy can build complete looks from that brand's catalogue.

How do I find Indian brands for a specific occasion?

StyleBuddy's Shop by Brand page has filters for occasions and styles, including Wedding Wear, Festive Wear, Everyday Ethnic Wear, Party Wear, Business Casual, Street Wear, Resort Wear, Active Wear and Winter Wear. You can also tell Maya the occasion and she will suggest pieces from matching brands.

Can I see clothes from Indian brands on myself before buying?

Yes, the StyleBuddy app's Style On Me feature generates a look on you from your profile photo, for editorial looks and for products. The app's skin-tone analysis also shows which colours suit you, which helps when you are trying an unfamiliar brand for the first time.

Does StyleBuddy have Indian accessory and footwear brands?

Yes, StyleBuddy lists PAYA, which makes handcrafted accessories blending contemporary aesthetics with traditional craft, and Free Kind, which makes lightweight, vegan and eco-friendly footwear, including washable walking shoes. Maya can suggest accessories and shoes to complete an outfit from other brands.

Is StyleBuddy free to use for discovering brands?

StyleBuddy lets you browse brands on stylebuddy.in and chat with Maya and brand stylists, and the StyleBuddy app is free to download. Some app features use StyleCoins, and human stylist sessions are paid separately, starting with online consultations at ₹5,000.

Start discovering Indian brands on StyleBuddy

Browse all brands: Shop by Brand
Get styled across brands: ask Maya
See what's trending: curated style looks and Shop All
Try looks on yourself: get the StyleBuddy app